Fri. Sep 20th, 2019

Download Ebook Marketing & Finance by David Walters Pdf

Book Description

A common complaint from senior management is that marketing managers are often unaware of the financial implications of their recommendations. Equally, it could be argued that many financial managers lack an understanding of marketing and how it influences such basic issues as sales, margins and cash flow. Marketing and Finance offers the opportunity to both marketing and finance managers to gain a better understanding of how their roles integrate in corporate decision making.

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