Tue. Oct 15th, 2019

Download Ebook Marketing Communications (2nd ed.) by John Egan Pdf

Book Description

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications.¬†Global examples include HSBC, James Bond,¬†the Arab Spring and One Direction and there’s a companion website with lecturer and student materials.

Download ebook Marketing Communications (2nd ed.) in PDF fomat